Paste an Etsy listing link and the Etsy Listing Checker grades its SEO from A to F, measures demand and competition for every tag, and writes you a better title, 13 tags and an opening line.
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About the Etsy Listing Checker
A free Etsy SEO checker for one listing at a time
The Etsy Listing Checker reads a live listing the way Etsy search and shoppers do. Paste the link and it grades the listing from A to F, explains every point it loses, and checks each of your tags against real Etsy sales from the last 30 days. Then AI writes a sharper title, a full set of 13 tags and an opening sentence for the description, built from the phrases that sell and the tags the best sellers for your main phrase already use. You get it all on one page, ready to copy into the listing editor.
What the listing audit checks
Title: length against the 140-character limit, whether a search phrase leads the first 40 characters (the part shown in search), repeated words and ALL CAPS.
Tags: all 13 slots used, single words that compete with millions of listings, tags that say the same thing (Etsy treats plurals and word order as one search), tags with no tracked demand and tags too crowded for a new listing to rank.
Description: enough detail for buyers, and an opening line that names the item the way people search, because Etsy and Google show those first words under the title.
Photos and video: how many photos you use (Etsy allows up to 20, and fewer than 5 rarely sells) and whether there is a video.
Details: materials and a shop section.
Tag data from live Etsy sales
Most listing graders only count characters. This one looks up every tag in Etsy marketplace data tracked by eMarketInsight: estimated sales in the last 30 days, how many listings compete for the phrase, and a 0 to 100 score for competition and opportunity. A tag with no tracked sales is a slot nobody searches; a tag with extreme competition is one a new listing rarely ranks for. The checker also reads the tags of the 10 best-selling listings for your main phrase and shows the ones you are missing.
How to improve Etsy SEO with the results
Start with the red items: an empty tag slot or a five-photo listing costs more than a slightly long title. Paste the suggested tags, keep the ones that describe your item exactly and swap any that do not fit, then rewrite the first sentence of your description. Run the check again after Etsy has the changes and watch the grade move. When one listing is done, the Etsy Shop Audit finds the listings in your shop that need the same work.
How to read the results
Paste the link of any active Etsy listing (yours or a competitor's) or just its number. The checker reads the listing from Etsy, scores it, and starts the AI rewrite:
In about 10 seconds you see the grade, every check with its fix, and a table of your tags with sales, competing listings, competition and opportunity.
About 30 seconds later the AI part arrives: a summary of the biggest wins, a rewritten title, 13 tags that each fit Etsy's 20-character limit, an opening line for the description, and what to keep.
The grade comes from the checks, not from the AI, so the same listing always gets the same score. Visitors get 3 free checks a day; a free account gets 10 and paid plans 100. A listing checked in the last 6 hours opens from memory and costs nothing.
Frequently asked questions
What does the Etsy Listing Checker do?
It grades one live Etsy listing from A to F on title, tags, description, photos and details, checks each tag against tracked Etsy sales and competition, and uses AI to write a better title, 13 tags and an opening line you can copy.
Is the Etsy listing checker free?
Yes. Visitors get 3 checks a day without signing up, a free account gets 10 a day, and paid plans get 100. A listing checked again within 6 hours costs nothing.
How do I improve my Etsy listing SEO?
Fill all 13 tags with different multi-word phrases buyers actually search, lead the title with what the item is, open the description with one natural sentence that names it, and use at least 10 photos plus a short video. The checker shows which of these your listing misses.
Can I check a competitor's listing?
Yes. Any active listing works. Comparing your grade and tags with a best seller in your niche is a quick way to see what you are missing.
Where does the tag data come from?
From Etsy marketplace data tracked by eMarketInsight: estimated sales and views over the last 30 days and how many listings compete for each phrase. Sales figures are estimates.
Will the AI title and tags rank my listing?
Nobody can promise a ranking. The suggestions follow Etsy's own search guidance and lean on phrases with real sales, so they give your listing a better chance, but always check that every word describes your item.
Is this an EtsyCheck alternative?
If you used EtsyCheck or another listing grader, this checker covers the same ground (title, tags, photos and description) and adds live tag demand, competitor tags and an AI rewrite.
Why is my listing not found?
The checker reads active listings only. A sold-out, expired, draft or deactivated listing cannot be checked; renew it on Etsy first.