Type a product phrase and this free Amazon keyword research tool shows search volume, growth, click share, sales and conversion for every search term in the closest Amazon niche, with golden keywords marked.
Amazon US data, updated weeklyFree checks every dayNo sign-up to startOpen in dashboard
Type a product to see the Amazon niche it belongs to and every search term buyers use in it, with searches, sales and conversion.
Amazon keyword research with Amazon's own search volume
Amazon shows sellers how often shoppers search for each term, but only inside Seller Central, in Product Opportunity Explorer. This Amazon keyword research tool brings those numbers to one free page. Type a product phrase, such as "jewelry box", and it finds the closest niche Amazon tracks and lists every search term in it with its search volume for the past 30 days, growth, click share, sales and conversion. You see which terms shoppers type, which ones end in orders and which are growing, without a seller account.
What you see for every search term
Search volume: how many times shoppers searched the term on Amazon.com in the past 30 days.
Growth: how that volume has changed, as a percentage, so rising terms stand out from fading ones.
Click share: the term's share of the clicks tied to this niche, as Amazon reports it. A high share marks a term that leads shoppers to products like the ones in the niche.
Sales: the orders attributed to the term.
Conversion and purchase rate: two measures of how often the term ends in a purchase.
The niche gets its own summary at the top: its name, total search volume, growth, purchase and conversion rates, and the week the data comes from.
Golden keywords: demand that turns into orders
Search volume alone can mislead, because some terms are typed often and bought from rarely. The tool marks a term as a golden keyword when it has 500 or more searches and also shows sales and conversions. These are the terms to work into your title and bullet points first, and a sensible starting list for a Sponsored Products campaign. Terms with less volume but a strong conversion rate still earn a place in your backend search terms.
Where this Amazon keyword tool stops
One phrase, one niche. Your phrase is matched to the single closest niche Amazon tracks. The niche name is shown because it can differ from what you typed; if the match is off, try a more specific product phrase.
No PPC bids. The tool shows search and sales data, not cost per click or suggested bids. Amazon Ads shows suggested bids when you build a campaign.
Weekly data. Opportunity Explorer updates once a week, so a term that jumped yesterday shows up in next week's figures.
Amazon.com only. The figures are for the US store.
When a niche looks worth a closer look, the Amazon Product Research Tool adds products, competition, fees and an AI verdict, and the Amazon FBA calculator tells you whether your price leaves a profit. If you also sell on Etsy, the Etsy keyword research tool does the same job there, reading demand from listing views and sales because Etsy publishes no search volume.
How to read the results
Type a product the way a shopper would search for it, in two to four plain words, such as "stainless steel water bottle". Product words match better than brand names. The tool then shows:
The niche match: the closest Amazon niche, with its name, search volume, growth and the week of the data.
The keyword table: every search term Amazon tracks for the niche, sorted by search volume, with golden keywords marked and counted.
Filters and export: filters narrow the table, and paid plans can download it as a CSV file.
Read the table in three passes. First the golden keywords, which have both the searches and the orders. Then the growing terms: one with modest volume and strong growth can be easier to win before other sellers notice it. Last, the terms with high volume and a low conversion rate: shoppers browse them more than they buy, so they suit a supporting role rather than the start of your title.
Visitors get 3 lookups a day without an account, a free account gets 10 and paid plans 100. A phrase looked up in the last 24 hours opens from memory and costs nothing.
Frequently asked questions
Is this Amazon keyword tool free?
Yes. You get 3 lookups a day without an account, 10 with a free account and 100 on paid plans. Looking up the same phrase again within 24 hours costs nothing. Paid plans can also download the keyword table as a CSV file.
Where does the Amazon search volume come from?
From Amazon Opportunity Explorer, the niche and search term data Amazon gives its sellers. The tool reads it weekly for Amazon.com, so the search volume is Amazon's own figure for the past 30 days.
How do I find keyword search volume on Amazon?
Amazon shows search volume to sellers inside Seller Central, in Product Opportunity Explorer. This tool shows those Opportunity Explorer numbers for any product phrase, without a seller account.
What is a golden keyword?
A search term with at least 500 searches that also shows sales and conversions. It has both the demand and proof that shoppers buy from it, which makes it a strong candidate for your title, bullet points and first ad campaign.
Why is the niche name different from what I typed?
Amazon groups search terms into niches, and the tool matches your phrase to the one that fits best. The niche name is shown so you can check the match; if it is wrong, type a more specific product.
Does the tool show PPC bids or cost per click?
No. It shows search volume, growth, click share, sales and conversion. For bids, use the suggested bids Amazon Ads shows when you set up a campaign.
How often is the Amazon keyword data updated?
Weekly, as Amazon refreshes Opportunity Explorer. Each lookup shows the week its data comes from.
How do I use Amazon keywords in my listing?
Lead the title with the golden keyword that describes your product best, work a few more into the bullet points, and put the remaining relevant terms in the backend search terms without repeating words. Skip any term that does not describe your product: it brings clicks without orders.