Type an Etsy shop name and the Etsy Shop Audit scores the whole shop, finds the SEO problems across up to 100 listings, lists the listings to fix first and suggests products to add.
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About the Etsy Shop Audit
An Etsy shop audit in about a minute
The Etsy Shop Audit reviews a whole shop the way an Etsy SEO consultant would, without the invoice. Type the shop name and it reads the shop and up to 100 of its active listings from Etsy, checks them against Etsy's own search guidance, and turns what it finds into a short, ordered plan: what to fix first, which listings need it most, and which products you could add next.
What the shop audit looks at
The shop: vacation mode, shop title, announcement, icon, sections, reviews and how many listings you have.
Every listing it reads: how many use fewer than 13 tags, fewer than 5 photos, no video, very long titles, thin descriptions or several single-word tags, and listings that start with the same words and end up competing with each other.
Your niche: the phrases your shop uses most, and low-competition phrases next to them that you do not cover yet, from Etsy marketplace data tracked by eMarketInsight.
A free alternative to an Etsy SEO service
Sellers often pay for an Etsy SEO audit to find out what is holding their shop back. Most of that work is the same checklist applied to every listing, which is exactly what software does well. The audit gives you the score, the problems ranked by how much they cost you, and the 10 listings to fix first, each with a link to the Etsy Listing Checker for a rewritten title and tags.
What you see without an account
Anyone can run the audit: you see the shop score, the summary and the three biggest problems straight away. The full report, with every problem, the listings to fix first, the priorities and the product ideas, comes with a free account, which takes a few seconds with Google. A free account gets 3 full shop audits a day, and we also send the report to your inbox.
How to read the results
Enter a shop name, an etsy.com/shop/ link or a shopname.etsy.com address. The audit then:
Reads the shop and up to 100 active listings from Etsy, with their photos and videos.
Runs the checks and gives a 0 to 100 score and a grade from A to F. A failed check loses all of its points, a warning half. The score comes from the checks, so it is the same every time for the same shop.
Ranks the listings by how many problems each has and lists the 10 to fix first.
Looks for gaps: low-competition phrases near your most-used tags that your shop does not use yet.
Writes the plan: AI turns the findings into a summary, 3 to 5 priorities with the reason and the how, product ideas tied to real phrases, and a better shop title.
The checks appear in about 10 seconds and the AI plan about 20 seconds later. A shop audited in the last 6 hours opens from memory at no cost.
Frequently asked questions
What is an Etsy shop audit?
A review of your whole shop against what Etsy search and buyers look for: shop details, tags, titles, photos, videos and descriptions across your listings, plus gaps in your niche. This tool runs it automatically and ranks what to fix.
Is the Etsy shop audit free?
Yes. Anyone can see the score and the three biggest problems. A free account unlocks the full report, with 3 full audits a day; paid plans get 30.
Do I need to connect my Etsy shop?
No. The audit reads public shop and listing information from Etsy, so it works for any open shop, including competitors. Connecting your shop in the dashboard adds sales and order data on top.
How many listings does it check?
Up to 100 active listings per audit. For bigger shops it checks the first 100 Etsy returns, which is enough to show the patterns that repeat across the shop.
Is this better than paying for an Etsy SEO service?
It does the checklist part of an SEO service in about a minute and for free. A good consultant adds judgement about your brand and photos; the audit tells you where to start and which listings need it most.
Where do the product ideas come from?
From Etsy marketplace data tracked by eMarketInsight: phrases near your most-used tags with steady sales, moderate competition and a high opportunity score that your shop does not use yet. Never brand or character designs.
How often should I audit my shop?
After a batch of new listings or edits, and once a month otherwise. Results are kept for 6 hours, so you can come back to the same report for free.