This free Amazon niche finder sorts and filters the niches Amazon tracks and lists up to 50, with searches, growth, conversion and value, each a click from its keywords and full report.
Amazon US data, updated weeklyFree checks every dayNo sign-up to startOpen in dashboard
Pick a sort and your filters, or a quick start, to list up to 50 Amazon niches with their searches, growth, conversion and value.
An Amazon niche finder built on Amazon's own numbers
Amazon groups the searches shoppers type into niches and tracks each one in Product Opportunity Explorer, a research tool inside Seller Central. This free Amazon niche finder puts that niche list on one page. Choose how to sort it, set a minimum for searches and growth, add a word if you want to stay on one theme, and you get up to 50 Amazon niche ideas from the US store with their searches, growth, conversion and value. You do not need a seller account to use it.
Four ways to sort Amazon niches
Fastest growing: the niches whose searches rose most against the period before. It is the quickest read of trending searches on Amazon, and trending products often show up here before a season peaks.
Most searched: the biggest niches by search volume. The demand is large, and so is the number of sellers chasing it.
Highest value: sorted by the value index, Amazon's annualized figure for a niche. It is a relative size for comparing niches with each other, not revenue in dollars.
Most clicks: the niches where searches lead to the most clicks on products.
Three filters narrow the list: a minimum number of searches (any, 1,000+, 3,000+, 10,000+ or 50,000+), a minimum growth (any, or +10% up to +100%) and an optional word that must appear in the niche name, such as "gift" or "dog". The quick starts load common filter sets in one click.
What each niche shows
Searches and growth: Amazon's search figure for the niche and how it changed against the period before, green when it rose and red when it fell.
Clicks: the clicks that searches in the niche led to.
Conversion and purchase rate: sales per 100 searches and sales per 100 clicks, two ways to tell whether shoppers buy or only browse.
Value index: the relative size described above.
Search terms: how many search terms Amazon groups into the niche. A low count marks a narrow niche.
From a niche idea to a product decision
Every row has two links. Keywords opens that exact niche in the Amazon keyword research tool, with every search term in it and the golden keywords marked. Full report opens it in the Amazon product research tool: product types, prices, competition, unit economics and an AI verdict to go, test or avoid. Before you order stock, check your price against the fees in the Amazon FBA calculator.
Where this Amazon niche finder stops
Up to 50 niches per search. Raise the minimums, change the sort or add a word to reach niches past the first 50.
Weekly data. Opportunity Explorer updates once a week, and each list shows the week its numbers come from.
Amazon.com only. The figures are for the US store.
Demand, not competition. The list shows how shoppers search and buy. How many sellers compete, and how established they are, is in the full report.
If you also sell on Etsy, the Etsy niche finder looks for low-competition phrases there.
How to read the results
Choose the sort, set the filters and press Find niches. Leave the word empty to search every niche Amazon tracks, or type one word, such as "kitchen", to stay on one theme. The tool then shows:
The list head: how many niches matched, the filter set, the week of the data and the leader on the column you sorted by.
The niche table: click any column heading to sort again in the page, at no cost. The first 25 rows show and Show all opens the rest.
Next steps: each niche links to its keywords and its full report, and paid plans can download the list as a CSV file.
Read the list in three passes. First the fast growers with real volume: a 3,000-search minimum keeps a jump from a tiny base off the top. Then compare conversion. For example, of two niches with about 40,000 searches each, one converting at 3% and the other at 0.5%, the first turns six times as many searches into orders. Last, open the full report for the two or three niches left, because a growing niche can still be crowded.
Visitors get 3 niche searches a day without an account, a free account gets 10 and paid plans 100. The same filter set within 6 hours opens from memory and costs nothing, and the filters stay in the page address, so you can bookmark or share a list.
Frequently asked questions
Is this Amazon niche finder free?
Yes. You get 3 searches a day without an account, 10 with a free account and 100 on paid plans. Running the same filter set again within 6 hours costs nothing, and paid plans can also download the list as a CSV file.
Where does the niche data come from?
From Amazon Opportunity Explorer, the niche data Amazon gives its sellers in Seller Central. The tool reads it weekly for Amazon.com and shows the week each list comes from.
How do I find a niche on Amazon?
Start broad: sort by fastest growing with 3,000+ searches, or add a word for a theme you know. Keep the niches that are growing and where conversion holds up, then open the keywords and the full report for each one to check the search terms, the products and the competition before you commit.
How can I see trending products on Amazon?
Sort by fastest growing. The niches at the top are the ones whose searches rose most against the period before. Set a minimum of 1,000 or 3,000 searches so a small niche with a sudden jump does not crowd out the ones with real demand.
What is the value index?
Amazon's annualized figure for a niche, shown as a relative size. Use it to compare niches with each other. It is not revenue in dollars, so do not read it as sales.
What is the difference between conversion and purchase rate?
Conversion is sales per 100 searches and purchase rate is sales per 100 clicks. A niche with a high purchase rate but low conversion has many searches that never lead to a click; one where both are high turns searches into orders.
Why does a search show at most 50 niches?
Each search returns up to 50 niches in the order you chose. To reach others, raise the minimum searches or growth, change the sort, or add a word that must appear in the niche name.
Is this the same as Amazon Product Opportunity Explorer?
It reads the same niche data, so you see searches, growth, conversion, clicks and the value index for each niche. Opportunity Explorer itself sits inside Seller Central and needs a seller account; this page does not.