Compare Etsy keywords side by side: enter two to five phrases and see demand, competition, opportunity and price in one chart and table, with the winner marked.
Many listings come down to a choice between a few close phrases. Is "dog mom mug" stronger than "dog mama mug"? Should a sign be called a "wedding welcome sign" or a "wedding entrance sign"? When you compare Etsy keywords here, you type two to five phrases separated by commas and get one answer screen instead of five separate reports.
This Etsy keyword comparison is useful when you write a title and can lead with only one phrase, when you have 13 tag slots and too many candidates, or when you plan a product and want to know which wording buyers prefer. Print-on-demand sellers also use it to choose between two design themes before making either.
Buyers rarely search the way sellers describe their own products. Two phrases that mean the same thing to you can differ a lot in demand and in how many listings compete for them. Because Etsy caps titles at 140 characters, the phrase you put first should be the one that earns that spot.
Picture a seller of nursing gifts comparing "nurse shirt", "nurse tumbler" and "nurse graduation gift". In this example, the table marks "nurse shirt" as the winner on volume, but its competition score is close to 90. "Nurse graduation gift" has about a third of the volume, yet it wins on opportunity with competition in the low 40s and the highest typical price of the three. For a shop with few reviews, the gift phrase is the smarter title lead, and the shirt phrase stays as a tag.
Enter between two and five keywords separated by commas. Each phrase gets its own line in the chart and its own column in the table, and the best value in each row is highlighted.
Demand (listing views and sales) shows how much buyers look at and buy for the phrase, so more is better. Etsy does not publish search volume, so views stand in for it. Competition sits on a 0 to 100 scale where a smaller number wins, because fewer rival listings make yours easier to find. Opportunity balances demand against competition on the same 0 to 100 scale; higher is better, and it is usually the most useful single tie-breaker. Price shows the typical selling price for each phrase, which tells you which wording supports the margin you need.
It is rare for one phrase to win every row. When volume and opportunity point to different keywords, a new or small shop should usually lean toward opportunity, while a shop with many reviews and a long sales history can afford to chase volume. Before you rewrite a title around the winner, glance at the chart to make sure its lead is steady and not a short spike. Every figure in the comparison is estimated from Etsy marketplace data tracked by eMarketInsight.