Find Etsy competitor shops by keyword: see which shops take the most sales on a phrase, with their matching listings, estimated sales, revenue and share of the keyword.
Listings come and go, but the shops behind them are your real competition. Enter a keyword and this tool lists the Etsy competitor shops that take the most sales on it. For each shop you see how many of its listings match the phrase, its estimated sales and revenue on that keyword, and its share of the total. Every shop name links straight to the Etsy Shop Analyzer for a closer look.
New sellers sizing up a market before opening a shop, print-on-demand sellers checking whether a theme is dominated by one large producer, and established shops wondering who has been taking their sales. It is also a fast way to build a list of shops to study for pricing, photography and branding ideas.
Etsy search takes a shop's track record with customers into account, and successful shops often hold several spots for the phrases they care about. Looking only at individual listings can hide that pattern. Grouping sales by shop shows you who you would actually need to outsell.
Say you are thinking about mama sweatshirts. You run "mama sweatshirt" and, in this example, the top shop has 120 matching listings and about 18 percent of the sales, while the next nine shops each hold between 3 and 8 percent. One shop leads, but no one controls the phrase. Opening the leader in the shop analyzer shows how long it has been on Etsy and how many reviews it has, which tells you how wide the gap really is.
Every row is a shop that sells on your keyword. Listings counts how many of its listings match the phrase. Sales estimates how many orders those listings took over the recent period the report covers, and revenue estimates the money they brought in. Share is the shop's slice of the keyword's sales, shown as a percentage.
Read share first. When the top three shops together hold most of the sales, a new listing has to beat a strong incumbent. When the leader's share is small, sales are spread out and there is room for another seller. Next, compare sales with listings: a shop that sells a lot from few listings has found a product worth studying, while a shop with hundreds of listings and modest sales relies on sheer volume.
A click on a shop name loads its profile in the Etsy Shop Analyzer, so its age, reviews and overall sales are one step away. Every sales and revenue value on this page is an estimate derived from Etsy marketplace data tracked by eMarketInsight.