Top Etsy Shops

About the Top Etsy Shops

Who is winning on Etsy right now

The Top Etsy Shops board ranks sellers by their estimated number of sales over the last 14 days. For every shop you see its rank, its name, estimated sales, estimated revenue and how many active listings it carries. The ranking draws on Etsy marketplace data tracked by eMarketInsight and updates every hour. Click a shop name and it opens in the Etsy Shop Analyzer, where you can dig into its best listings, its prices and the keywords it ranks for.

Why study the top Etsy sellers

The biggest Etsy shops are a free case study in what scales. Looking at them as a group reveals patterns you would never spot from a single listing:

• Catalog size. Some leaders run enormous catalogs, often in supplies such as beads or fabric. Others reach the top with a few hundred focused products. Both paths work, and the listing count tells you which one a shop chose.
• Sales per listing. Dividing sales by active listings shows whether a shop wins with a handful of hits or with sheer range.
• Category mix. Notice which kinds of shop crowd the top. Supply sellers, for instance, benefit from buyers who come back to reorder materials again and again.

A worked example

Say one shop sits at rank 8 with about 6,500 estimated sales in 14 days from roughly 450 active listings, while the shop just below it has a similar sales count spread across more than 10,000 listings. The first shop earns far more per listing, which usually points to a few standout products and strong search placement. That is the kind of seller worth opening in the analyzer to learn which items carry it. These numbers are an illustration of how to compare rows; the live board shows today's ranking.

Learning from the best Etsy shops without copying them

Leading sellers set the bar for photography, pricing, shipping speed and customer service. Study how they present their shops and products, then build your own angle on top of that. Copying their designs, photos or wording can break Etsy's intellectual property policy, and it rarely works anyway because buyers already trust the original. The most successful Etsy shops are worth following over time too: a shop that climbs steadily for weeks is often riding a niche you could serve in a different way.

How to read the results

Shops are sorted by estimated sales over the past 14 days. Here is what each column tells you:

• Rank is the shop's position on the board right now. It can shift from hour to hour as fresh data arrives.
• Sales counts the orders a shop is estimated to have received over those 14 days. Etsy does not publish this figure, so treat it as an informed estimate.
• Revenue is the estimated money taken in over the same 14 days. A shop with fewer sales but higher revenue sells pricier items.
• Listings is the count of active listings in the shop today.

A high sales-per-listing pace means buyers love a few specific products. A low pace paired with a huge catalog means the shop wins through breadth, which is hard for a newer seller to match. For research, the first kind teaches you more: open it in the Etsy Shop Analyzer, find its top items and the phrases it appears for, and look for gaps it leaves open. The filter box above the table jumps straight to any shop you already follow. Opening a shop in the analyzer uses one of your 10 free daily lookups, while scrolling the board uses none.

Frequently asked questions