Paste an Amazon product link or ASIN: this free reverse ASIN lookup shows the niches it competes in, their search terms with Amazon's numbers, and the terms it is found for.
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Paste an Amazon product link to see the niches it competes in, the search terms shoppers use in them with searches, click share, conversion and orders, and which of those terms the product is found for.
A reverse ASIN lookup starts from a product instead of a phrase. You take a competitor's listing and ask which searches it competes for. Amazon tracks this in Product Opportunity Explorer, inside Seller Central: every product sits in one or more niches, and every niche has its own list of search terms. This free Amazon reverse ASIN lookup reads that data for any product Amazon lists among a niche's top products. Paste the product's amazon.com link or its ASIN, and the page shows the niches it competes in, every search term in them, and the terms the product is found for.
What the ASIN keyword lookup shows
The product: its photo, title, brand, price and rating, read live from its Amazon page.
Its niches: the Amazon niches the product competes in, with the number of search terms in each.
Every search term: searches in the last 30 days, click share, conversion, purchase rate and orders, in a table you can sort and filter.
Found for: the search terms that are also among the product's own top search terms in Amazon's data, marked and listed first.
The product's own top search terms: the full list Amazon keeps for the product, ready to copy.
A worked example
Say you sell jewelry boxes and a rival's velvet organizer keeps showing up above yours. You paste its link. The lookup places it in the niche "jewelry boxes for women" with 140 search terms and marks 9 of them as terms it is found for, with about 36,000 searches a month between them. Sorting by orders shows two terms with strong conversion that your own listing never mentions. Those two go into your title or bullet points, and the rest of the found-for list goes into your backend search terms. These numbers are an example, not a real product.
Where this reverse ASIN tool stops
Tracked products only. Amazon keeps search data for the products it lists among a niche's top products. A new or small listing may have none yet; the page says so and uses no lookup.
Found for is not a rank. It tells you a term is among the product's top search terms, not where the product sits on the results page.
Orders are per search. The orders column counts every product's orders from that search, not this product's own sales.
Amazon.com only. The figures are for the US store and refresh weekly.
Paste the product's full amazon.com link, the one with /dp/ in it, or type its 10-character ASIN. Short a.co share links cannot be read: open one in your browser first and copy the full address. The page then shows:
The product and its numbers: the product card, how many niches and search terms it has, how many terms it is found for and the biggest of them.
The niches it competes in, each with a link to its top products and to a full niche report.
The search term table, with the found-for terms first. Filter it to found-for terms, to golden terms (500 or more searches with orders) or to a minimum number of searches, and download it as a CSV file on a paid plan.
The product's own top search terms, which one button copies.
Read the found-for terms first: they are searches the product already gets found through. Then look at the golden terms it is not found for. Those have proven demand and orders, and a listing that covers them can compete where this product does not. For your own copy, the Amazon listing optimizer grades it against the niche's searches, and the Amazon backend keywords tool packs the leftover terms into the 249-byte search terms field.
Each lookup uses one of your daily lookups, shared by every research tool on the site: 3 a day without an account, 10 with a free account and more on paid plans. It uses no credits, and the same product looked up again within 24 hours opens from memory and costs nothing.
Frequently asked questions
What is a reverse ASIN lookup?
A search that starts from one Amazon product, by its ASIN or link, and lists the search terms around it. Here that means the niches the product competes in, every search term in them with Amazon's numbers, and the terms the product is found for.
Is this reverse ASIN lookup free?
Yes. It uses no credits: each lookup uses one of your daily lookups, shared by every research tool on the site: 3 a day without an account, 10 with a free account and more on paid plans. Looking up the same product again within 24 hours costs nothing. Paid plans can also download the search term table as a CSV file.
How do I find the keywords a competitor's product is found for on Amazon?
Paste the competitor's product link or ASIN. The terms marked Found for are the searches in its niche that are also among the product's own top search terms, and the list under the table holds every top search term Amazon keeps for it.
Where do I find a product's ASIN?
In the product's link, as the 10 characters after /dp/, for example amazon.com/dp/B0XXXXXXXX. It is also listed under Product information on the product page. You can paste the whole link and the tool reads the ASIN from it.
Why is there no search data for a product?
Amazon keeps niche search data for the products it lists among a niche's top products. A new listing, or one with few clicks, may not be among them yet. The lookup then says so and uses nothing, and the Amazon keyword research tool can still show the search terms in the niche the product fits.
Does Found for mean the product is on page one?
No. It means the term is among the product's own top search terms in Amazon's data, so shoppers do find the product through it. The tool does not show the product's position on the search results page.
Where does the data come from?
From Amazon Opportunity Explorer, the niche and search term data Amazon gives its sellers in Seller Central, for Amazon.com. It refreshes weekly, and the product card is read live from the product's page.
Are the orders this product's sales?
No. The orders column counts the orders that came from each search across all products in the niche. Use it to see which searches end in purchases, not to estimate one product's sales.