Amazon Search Trends

About the Amazon Search Trends

Amazon search trends from Amazon's own data

Amazon keeps a month by month record of every product niche it tracks: how many shoppers searched, what they paid, how many products and brands competed and how the clicks were shared between them. Sellers see it in Seller Central, in Product Opportunity Explorer. This Amazon search trends tool shows that history on one free page. Type a product, such as "jewelry boxes for women", and it finds the closest niche Amazon tracks and charts about two years of it, so you can see whether demand is rising, when it peaks and whether competition is keeping up.

What the trend chart shows

One chart with six views, switched above it, and a table below with every figure:

• Searches: how many times shoppers searched the niche's terms on Amazon.com each month, with the change on the same month a year earlier.
• Average price: the average price in the niche, next to the average price of its top 5 products.
• Products and new products: how many products compete in the niche, and how many new ones arrive each month.
• Brands and sellers: how many brands and sellers have products in the niche.
• Market concentration: the share of the niche's clicks that goes to its top 5 and top 20 brands and products.
• Conversion: purchases per 100 searches, shown with Amazon's units sold index, a relative measure for comparing months.

A summary strip above the chart gives the latest month's searches, average price, products and brands with their change on a year ago, the top 5 brands' share of clicks now and a year ago, and the niche's seasonality. A niche that Amazon marks as having unmet demand carries an "Unmet demand" badge.

Amazon product trend analysis: demand against competition

Rising searches alone do not make a good product. What counts is whether demand grows faster than the number of products chasing it. The tool puts the two side by side: if searches are up 30% on a year ago while products are up 5%, each product has more demand than it had a year ago. If products grow faster than searches, the niche is filling up. Market concentration adds a third angle. A niche where the top 5 brands take most of the clicks is harder to enter than one where clicks are spread across many brands, and a share that falls over the year means shoppers are trying more brands.

Seasonality: when a niche peaks

Many Amazon niches swing with the calendar. A gift niche can see several times its summer searches in December, while a garden niche peaks in spring. The tool names the busiest and the quietest month of the last 12, with the gap between them, and marks both in the table. Use it to time stock and listings: inventory for a December peak has to reach Amazon's warehouses weeks before shoppers arrive, while a niche with a steady year needs no such planning.

Where this Amazon trends tool stops

• One niche per search. Your phrase is matched to the single closest niche Amazon tracks. The niche name is shown because it can differ from what you typed; if the match is off, try a more specific product. To see every niche one product competes in, paste it into the reverse ASIN lookup.
• Relative sales, not unit counts. The units sold index compares months with each other. It does not say how many units sold, and the tool gives no sales or revenue estimate for a single product.
• History, not a forecast. The chart shows what happened. Last year's peak is a good guide to this year's, but not a promise.
• Amazon.com only. The figures are for the US store.

To see the search terms inside a niche, each with its own volume and conversion, use the Amazon keyword research tool. When a trend looks worth acting on, the Amazon product research tool adds the top products, competition, fees and an AI verdict. To see which products take the clicks in the niche, open the Amazon competitor analysis tool, and to see what buyers praise and complain about, the Amazon review analysis tool. If you also sell on Etsy, Etsy search trends charts daily demand for an Etsy keyword.

How to read the results

Type a product the way a shopper would search for it, in two to four plain words, such as "coffee mug", or paste an Amazon product link or ASIN. As you type, the box suggests niches Amazon tracks; pick one to read that exact niche. The tool then shows:

1. The niche match: the closest Amazon niche, the months it covers and, when Amazon marks it, the unmet demand badge.
2. The summary strip: the latest month's searches, average price, products and brands with their change on a year ago, the top 5 brands' share of clicks and the peak month.
3. The trend chart: about two years, month by month, in six views. Hover over or tap the chart, or use the arrow keys, to read any month. When Amazon has weekly figures for the niche, a switch shows weeks too.
4. The table: every month with every figure, sortable by any column. Paid plans can download it as a CSV file.

Read it in three steps. First, are searches higher than a year ago? Second, did products and brands grow faster or slower than searches? Third, when does the niche peak, and how far does it drop after? A niche with growing searches, a steady number of products and clicks spread across many brands is the kind worth a closer look.

Each search uses one of your daily lookups, shared by every research tool on the site: 3 a day without an account, 10 with a free account and more on paid plans. It uses no credits, and a product looked up in the last 24 hours opens from memory and costs nothing.

Frequently asked questions