Type a product or paste an Amazon link and this free Amazon review analysis tool shows what buyers in its niche complain about, praise and return, topic by topic, with their own words and the three complaints worth fixing first.
Amazon US data, updated weeklyData free with your daily lookupsNo credits, no sign-up to startOpen in dashboard
Type a product, or paste an Amazon product link, to see what buyers in its Amazon niche complain about, praise and send back, in their own words.
Reading reviews one product at a time is slow, and one listing tells you little about a market. This Amazon review analysis tool reads the review insights Amazon gives its sellers in Product Opportunity Explorer and puts them on one free page. Type a product, such as "jewelry boxes for women", or paste an Amazon product link. The tool finds the closest niche Amazon tracks and splits its reviews into topics, such as size, quality or ease of use, with the share of reviews that praise or criticize each one and the share of returns each one causes.
What the Amazon product review analysis shows
Biggest complaint, most praised topic and top return reason: the three answers most sellers look for first, at the top of the report.
Every topic as a bar: complaints to the left, praise to the right, on one scale, so a topic buyers like and a topic buyers dislike are easy to tell apart.
Returns: the share of the niche's returns that give each topic as the reason. A topic with few complaints but many returns is often a size or "not as pictured" problem.
Real quotes: open any topic to read what buyers wrote, the complaints and the praise side by side.
What to build better: the three complaints buyers raise most often, with their own words and the praise to aim for. It comes straight from the review data; no AI writes it.
Review sentiment analysis, topic by topic
A star rating is one number for many opinions. A niche can rate well overall and still lose buyers over one detail, like a box that turns out smaller than the photos suggest. Splitting the reviews by topic shows which detail it is. Use the complaints as your product brief: fix them in the product, show the fix in your photos and say it in your bullet points. Use the praise as the standard your product has to meet.
Where this Amazon review analysis stops
A niche, not one listing. The topics cover the reviews across the products in the niche. Paste a product link and the tool reads that product to find its niche, then shows the niche's reviews.
Amazon's topics. Amazon groups the reviews into topics and supplies the quotes; the tool does not score reviews itself.
Not every niche has them. Amazon lists review topics only for niches with enough reviews, so a small niche can come back without any.
Amazon.com only. The figures are for the US store, and Opportunity Explorer refreshes its niche data weekly.
Type a product the way a shopper would search for it, in two to four plain words, or paste an Amazon product link or ASIN. Product words match better than brand names. The tool then shows:
The niche match: the closest Amazon niche, with its searches, price range, the week of the data and an "Unmet demand" mark when Amazon flags one.
The summary: the biggest complaint, the most praised topic, the top return reason and how many topics Amazon found.
What to build better: the three most common complaints, with quotes from both unhappy and happy buyers.
Every topic: one bar per topic, sorted by complaints, praise or returns; click a topic to read its quotes. Paid plans can download the topics as a CSV file.
Read the report from the top complaint down. A topic with many complaints and some praise is one that some sellers get right: the quotes on both sides show what separates them. A topic with many returns comes first, because a return costs you more than a lost sale.
Each search uses one of your daily lookups, shared by every research tool on the site: 3 a day without an account, 10 with a free account and more on paid plans. It uses no credits, and a product looked up in the last 24 hours opens from memory and costs nothing.
Frequently asked questions
Is this Amazon review analysis tool free?
Yes. It uses no credits: each search uses one of your daily lookups, shared by every research tool on the site: 3 a day without an account, 10 with a free account and more on paid plans. Looking up the same product again within 24 hours costs nothing. Paid plans can also download the topics as a CSV file.
Where do the review insights come from?
From Amazon Opportunity Explorer, the niche data Amazon gives its sellers. Amazon groups the reviews of the products in a niche into topics and reports the share of reviews that mention each topic well or badly, the share of returns it causes and sample quotes.
How do I analyze Amazon reviews for a product idea?
Look past the star rating to the topics. Find the complaint most buyers share, read the quotes to see what exactly goes wrong, then check whether the same topic also draws praise. If it does, some sellers already get it right and you know the standard to meet; if it does not, fixing it can set your product apart.
Can I analyze the reviews of one Amazon listing?
Paste the listing's link or ASIN and the tool reads the product to find its niche, then shows the review topics across that niche. It does not break down a single listing's reviews. To see the search terms that one listing is found for, use the reverse ASIN lookup.
What does the returns figure mean?
It is the share of the niche's returns that give the topic as the reason. It has a different base from the complaint and praise figures, which are shares of reviews, so the page shows it in its own column.
Is this the same as Amazon review sentiment analysis?
It is sentiment by topic. Instead of one positive or negative score, you see how many reviews speak well or badly of each topic, which tells you what to change.
Why is the niche name different from what I typed?
Amazon groups searches and products into niches, and the tool matches your phrase to the one that fits best. The niche name is shown so you can check the match; if it is wrong, type a more specific product.
Why did my search come back with no review topics?
Amazon lists review topics only for niches whose products have enough reviews. Try a broader product phrase.