Etsy best sellers · Bags & PursesNovember 2026
In Bags & Purses, “personalized bag” led the 30 days to November 8, 2026 with about 59,780 estimated sales, followed by “bag” and “cosmetic bag”. The top 25 phrases sell at a median price of $19.74, and 17 of them have a competition score under 50.
The top 25 phrases for Bags & Purses products by estimated sales in the last 30 days. Competition runs 0 to 100: under 50 is where a new listing has a fair chance to be seen.
| # | Search phrase | Est. sales, 30 d | Views, 30 d | Favorites, 30 d | Avg price | Competition | Research this phrase |
|---|---|---|---|---|---|---|---|
| 1 | personalized bag | 59,783 | 3.0M | 89,690 | $25.29 | 40 | KeywordsProducts |
| 2 | bag | 37,619 | 3.2M | 142,263 | $27.69 | 74 | KeywordsProducts |
| 3 | cosmetic bag | 32,310 | 1.4M | 62,406 | $19.74 | 47 | KeywordsProducts |
| 4 | custom name bag | 31,202 | 1.3M | 34,543 | $16.92 | 36 | KeywordsProducts |
| 5 | embroidered bag | 29,381 | 1.2M | 47,935 | $19.23 | 29 | KeywordsProducts |
| 6 | custom makeup bag | 29,067 | 916,959 | 35,179 | $13.81 | 21 | KeywordsProducts |
| 7 | personalized tote | 28,606 | 1.3M | 42,742 | $22.78 | 47 | KeywordsProducts |
| 8 | toiletry bag | 26,349 | 1.1M | 44,384 | $24.05 | 41 | KeywordsProducts |
| 9 | gift bag | 25,860 | 1.0M | 32,628 | $13.94 | 49 | KeywordsProducts |
| 10 | makeup bag | 24,384 | 1.2M | 54,148 | $24.46 | 53 | KeywordsProducts |
| 11 | bridesmaid gift bag | 23,831 | 728,708 | 20,570 | $11.06 | 23 | KeywordsProducts |
| 12 | tote bag | 21,360 | 2.0M | 90,121 | $40.45 | 85 | KeywordsProducts |
| 13 | christmas gift bag | 21,251 | 781,476 | 23,720 | $11.16 | 41 | KeywordsProducts |
| 14 | bridesmaid bag | 21,240 | 714,055 | 24,146 | $15.14 | 26 | KeywordsProducts |
| 15 | backpack | 19,859 | 1.6M | 59,202 | $28.17 | 58 | KeywordsProducts |
| 16 | gift card holder | 19,335 | 908,689 | 30,971 | $11.71 | 51 | KeywordsProducts |
| 17 | shoulder bag | 19,090 | 2.8M | 124,781 | $63.42 | 80 | KeywordsProducts |
| 18 | custom tote bag | 19,013 | 954,646 | 30,307 | $21.79 | 49 | KeywordsProducts |
| 19 | travel bag | 18,760 | 1.5M | 56,097 | $55.60 | 65 | KeywordsProducts |
| 20 | cosmetic pouch | 18,065 | 633,990 | 25,540 | $11.62 | 36 | KeywordsProducts |
| 21 | travel makeup bag | 17,556 | 571,739 | 22,617 | $13.64 | 28 | KeywordsProducts |
| 22 | bag tag | 17,387 | 628,368 | 40,644 | $12.44 | 41 | KeywordsProducts |
| 23 | travel toiletry bag | 16,703 | 561,817 | 20,138 | $12.51 | 26 | KeywordsProducts |
| 24 | monogrammed bag | 16,562 | 593,655 | 18,921 | $26.50 | 27 | KeywordsProducts |
| 25 | canvas tote bag | 16,167 | 836,302 | 30,447 | $29.03 | 73 | KeywordsProducts |
Sales are estimates from Etsy marketplace data tracked by eMarketInsight: what the listings ranking for a phrase sold, not a count Etsy publishes. Views and favorites are the same listings' totals.
Single Etsy listings ranked by estimated sales in the last 14 days. Each opens on Etsy.
1
WisconsinKrafts · Bags & Purses › Toiletry Kits & Travel Cases
2
zyhomes · Bags & Purses › Cosmetic Bags
3
TieDapperStudio · Bags & Purses › Backpacks
4
HandmadeWithMuse · Bags & Purses › Cosmetic Bags
5
MoonlitMvmarket · Bags & Purses › Luggage Tags
Etsy does not publish sales by search. These figures are estimates built from what the listings that rank for each phrase actually do: their sales, views and favorites over the last 30 days, from Etsy marketplace data tracked by eMarketInsight. A big phrase such as gift for her is crowded; the phrases lower down, with a competition score under 50, are usually where a new listing can still be found.
Use the list to pick a product, then open the phrase in keyword research for its trend, competing listings and long-tail variations before you list. The page refreshes every Monday; each month is kept as an archive below.
Keyword research shows the trend, competing listings, top shops and long-tail ideas for any Etsy phrase. No sign-up for a first look; a free account gets full results, 5 lookups a day.