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Etsy best sellers · Bags & PursesNovember 2026

Best Selling Bags on Etsy (November 2026)

In Bags & Purses, “personalized bag” led the 30 days to November 8, 2026 with about 59,780 estimated sales, followed by “bag” and “cosmetic bag”. The top 25 phrases sell at a median price of $19.74, and 17 of them have a competition score under 50.

Updated weeklyData through Etsy marketplace data, last 30 days

Phrases ranked
190
Bags & Purses phrases we track with sales in the last 30 days
Best-selling phrase
personalized bag
About 59,780 estimated sales in 30 days
Median price, top 25
$19.74
Average listing price of each phrase, middle value

Best-selling Bags & Purses searches on Etsy

The top 25 phrases for Bags & Purses products by estimated sales in the last 30 days. Competition runs 0 to 100: under 50 is where a new listing has a fair chance to be seen.

# Search phraseEst. sales, 30 d Views, 30 d Favorites, 30 d Avg price CompetitionResearch this phrase
1 personalized bag59,783 3.0M 89,690 $25.29 40KeywordsProducts
2 bag37,619 3.2M 142,263 $27.69 74KeywordsProducts
3 cosmetic bag32,310 1.4M 62,406 $19.74 47KeywordsProducts
4 custom name bag31,202 1.3M 34,543 $16.92 36KeywordsProducts
5 embroidered bag29,381 1.2M 47,935 $19.23 29KeywordsProducts
6 custom makeup bag29,067 916,959 35,179 $13.81 21KeywordsProducts
7 personalized tote28,606 1.3M 42,742 $22.78 47KeywordsProducts
8 toiletry bag26,349 1.1M 44,384 $24.05 41KeywordsProducts
9 gift bag25,860 1.0M 32,628 $13.94 49KeywordsProducts
10 makeup bag24,384 1.2M 54,148 $24.46 53KeywordsProducts
11 bridesmaid gift bag23,831 728,708 20,570 $11.06 23KeywordsProducts
12 tote bag21,360 2.0M 90,121 $40.45 85KeywordsProducts
13 christmas gift bag21,251 781,476 23,720 $11.16 41KeywordsProducts
14 bridesmaid bag21,240 714,055 24,146 $15.14 26KeywordsProducts
15 backpack19,859 1.6M 59,202 $28.17 58KeywordsProducts
16 gift card holder19,335 908,689 30,971 $11.71 51KeywordsProducts
17 shoulder bag19,090 2.8M 124,781 $63.42 80KeywordsProducts
18 custom tote bag19,013 954,646 30,307 $21.79 49KeywordsProducts
19 travel bag18,760 1.5M 56,097 $55.60 65KeywordsProducts
20 cosmetic pouch18,065 633,990 25,540 $11.62 36KeywordsProducts
21 travel makeup bag17,556 571,739 22,617 $13.64 28KeywordsProducts
22 bag tag17,387 628,368 40,644 $12.44 41KeywordsProducts
23 travel toiletry bag16,703 561,817 20,138 $12.51 26KeywordsProducts
24 monogrammed bag16,562 593,655 18,921 $26.50 27KeywordsProducts
25 canvas tote bag16,167 836,302 30,447 $29.03 73KeywordsProducts

Sales are estimates from Etsy marketplace data tracked by eMarketInsight: what the listings ranking for a phrase sold, not a count Etsy publishes. Views and favorites are the same listings' totals.

Best-selling Bags & Purses listings right now

Single Etsy listings ranked by estimated sales in the last 14 days. Each opens on Etsy.

  1. 1
    Custom Preppy Seersucker Makeup Bag, Custom Bridesmade Gifts, Embroidered Chenille Script Name Beach Pouch…

    WisconsinKrafts · Bags & Purses › Toiletry Kits & Travel Cases

    Sales, 14 d
    2,022
    Views
    20,933
    Price
    $4.22
  2. 2
    Embroidered Waffle Cosmetic Bag: Personalized Bridesmaid Makeup Bag, Bridal Shower Gift, Monogram Toiletry…

    zyhomes · Bags & Purses › Cosmetic Bags

    Sales, 14 d
    1,542
    Views
    27,986
    Price
    $2.16
  3. 3
    Personalized Toddler Backpack • Christmas Gift • Kid School Bag

    TieDapperStudio · Bags & Purses › Backpacks

    Sales, 14 d
    1,421
    Views
    385,499
    Price
    $20.89
  4. 4
    Personalized Corduroy Makeup Bag, Custom Embroidered Cosmetic Bag, Bridesmaid Gift, Bridal Shower Gift…

    HandmadeWithMuse · Bags & Purses › Cosmetic Bags

    Sales, 14 d
    1,109
    Views
    18,514
    Price
    $6.02
  5. 5
    Personalized Passport Holder & Luggage Tag Set, Custom Initial Passport Cover, Monogram Travel Gift for…

    MoonlitMvmarket · Bags & Purses › Luggage Tags

    Sales, 14 d
    992
    Views
    14,936
    Price
    $4.99

See all 50 best-selling listings, refreshed hourly

How to read this report

Etsy does not publish sales by search. These figures are estimates built from what the listings that rank for each phrase actually do: their sales, views and favorites over the last 30 days, from Etsy marketplace data tracked by eMarketInsight. A big phrase such as gift for her is crowded; the phrases lower down, with a competition score under 50, are usually where a new listing can still be found.

Use the list to pick a product, then open the phrase in keyword research for its trend, competing listings and long-tail variations before you list. The page refreshes every Monday; each month is kept as an archive below.

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