Etsy best sellers · Toys & GamesNovember 2026
In Toys & Games, “game” led the 30 days to November 8, 2026 with about 69,510 estimated sales, followed by “toy” and “stuffed animal”. The top 25 phrases sell at a median price of $15.40, and 12 of them have a competition score under 50.
The top 25 phrases for Toys & Games products by estimated sales in the last 30 days. Competition runs 0 to 100: under 50 is where a new listing has a fair chance to be seen.
| # | Search phrase | Est. sales, 30 d | Views, 30 d | Favorites, 30 d | Avg price | Competition | Research this phrase |
|---|---|---|---|---|---|---|---|
| 1 | game | 69,509 | 5.5M | 287,361 | $25.16 | 63 | KeywordsProducts |
| 2 | toy | 49,546 | 4.8M | 218,444 | $20.95 | 70 | KeywordsProducts |
| 3 | stuffed animal | 41,221 | 2.5M | 160,634 | $19.41 | 57 | KeywordsProducts |
| 4 | video game | 35,406 | 2.9M | 216,666 | $21.09 | 65 | KeywordsProducts |
| 5 | baby shower games | 28,858 | 1.5M | 32,895 | $10.90 | 59 | KeywordsProducts |
| 6 | doll | 27,945 | 3.3M | 194,085 | $24.75 | 75 | KeywordsProducts |
| 7 | fidget toy | 27,637 | 2.0M | 109,533 | $15.40 | 44 | KeywordsProducts |
| 8 | doll clothes | 27,330 | 2.0M | 131,934 | $14.42 | 63 | KeywordsProducts |
| 9 | montessori toy | 24,893 | 2.0M | 79,036 | $33.19 | 39 | KeywordsProducts |
| 10 | crochet toy | 23,281 | 944,114 | 62,236 | $7.53 | 44 | KeywordsProducts |
| 11 | plush | 22,994 | 1.9M | 142,473 | $23.29 | 65 | KeywordsProducts |
| 12 | printable games | 22,610 | 1.2M | 18,341 | $5.27 | 68 | KeywordsProducts |
| 13 | halloween games | 22,438 | 968,281 | 9,799 | $5.12 | 39 | KeywordsProducts |
| 14 | sensory toy | 20,861 | 1.7M | 77,802 | $22.76 | 42 | KeywordsProducts |
| 15 | board game | 20,502 | 1.9M | 56,509 | $39.89 | 56 | KeywordsProducts |
| 16 | toy story birthday | 20,272 | 816,851 | 20,713 | $9.55 | 30 | KeywordsProducts |
| 17 | family game night | 20,020 | 1.2M | 23,915 | $18.99 | 60 | KeywordsProducts |
| 18 | party games | 19,467 | 988,186 | 18,703 | $15.48 | 56 | KeywordsProducts |
| 19 | toy story | 18,332 | 963,999 | 31,391 | $12.57 | 43 | KeywordsProducts |
| 20 | amigurumi doll | 17,891 | 911,135 | 60,208 | $9.73 | 41 | KeywordsProducts |
| 21 | crochet doll | 17,863 | 883,863 | 57,829 | $9.85 | 45 | KeywordsProducts |
| 22 | halloween party game | 15,648 | 592,692 | 5,168 | $4.83 | 36 | KeywordsProducts |
| 23 | game day | 14,422 | 689,074 | 30,894 | $18.49 | 70 | KeywordsProducts |
| 24 | crochet plush | 13,616 | 567,023 | 39,631 | $7.84 | 45 | KeywordsProducts |
| 25 | thanksgiving game | 13,276 | 584,334 | 7,862 | $6.38 | 45 | KeywordsProducts |
Sales are estimates from Etsy marketplace data tracked by eMarketInsight: what the listings ranking for a phrase sold, not a count Etsy publishes. Views and favorites are the same listings' totals.
Single Etsy listings ranked by estimated sales in the last 14 days. Each opens on Etsy.
1
Tyucustomgifts · Toys & Games › Name Puzzles
Etsy does not publish sales by search. These figures are estimates built from what the listings that rank for each phrase actually do: their sales, views and favorites over the last 30 days, from Etsy marketplace data tracked by eMarketInsight. A big phrase such as gift for her is crowded; the phrases lower down, with a competition score under 50, are usually where a new listing can still be found.
Use the list to pick a product, then open the phrase in keyword research for its trend, competing listings and long-tail variations before you list. The page refreshes every Monday; each month is kept as an archive below.
Keyword research shows the trend, competing listings, top shops and long-tail ideas for any Etsy phrase. No sign-up for a first look; a free account gets full results, 5 lookups a day.