Every figure on eMarketInsight is counted, estimated or scored. This page says which, where it comes from in plain words, how fresh it is and where it can be wrong.
By the eMarketInsight team · Last reviewed: November 5, 2026
Etsy marketplace data tracked by eMarketInsight: public listings and shops, followed day by day. Etsy does not publish search counts or how much each listing sells, so some of these figures are estimates.
How often the listings that rank for a keyword were viewed and favorited, added up for the keyword. For one listing or shop, its own counts.
Limits: They measure attention on listings, not searches. A keyword's views only count the listings we track for it, so a phrase with few tracked listings can look smaller than it is.
Sales come from the “people bought” line Etsy shows on a listing where there is one, and otherwise from changes in the listing's stock, which we read as orders. Revenue is those sales times the listing's price in US dollars. A keyword's sales add up the listings that rank for it, and the same estimates feed the listing and shop reports.
Limits: An estimate, not a sales report from Etsy. Restocks, made-to-order listings and very large stock counts can push it high or low, and revenue leaves out discounts, shipping and tax. Use it to compare ideas, not to forecast your income.
Our own scores from 0 to 100. Demand comes from what the listings for a keyword actually do: views, favorites and sales. Competition comes from how many listings and shops chase it, so lower is easier. Opportunity weighs the two, so higher is better.
Limits: Scores rank keywords against each other. They are not a marketplace metric and not a promise of sales, and two phrases with the same score can differ a lot in size.
A keyword's activity day by day over 7, 14, 30 or 90 days, and each report's change against the period before it.
Limits: A short window can swing on one viral listing or a holiday. Check 30 and 90 days before you call something a trend.
Each board names its window: best sellers and spiking listings use the last 24 hours, the top shops board the last 14 days.
Limits: A 24-hour list moves fast and favours sudden jumps, so treat it as a lead to check, not a verdict.
When you connect your Etsy shop, its listings and orders come from Etsy itself, through the read-only access you approve. These are your real figures, not estimates.
Limits: They refresh about every 6 hours while you use My shop. Other shops' figures stay estimates.
Amazon US data, updated weekly; each report shows the week it comes from. When the weekly data has nothing for a niche, the tool reads Amazon live and labels those parts “read live”.
The average month of the last 90 days: searches over 90 days divided by three. Reports also show the 90-day and 360-day totals.
Limits: An average flattens a season: a Christmas niche searches far more in early December than its monthly average. Compare the 90-day and 360-day totals to see the season.
For a niche, the change in searches over the last 90 days. For a search term, the change against the quarter before. Above +500% we show “spike”: it grew from almost nothing.
Limits: Growth on a small base looks big. Read it next to the searches a month.
For a search term, the share of its searches that ended in an order over 360 days. For a niche, the average of its search terms' conversion, weighted by how often each is searched.
Limits: It is scoped to the niche: it describes the searches inside that niche, not every way buyers find a product, and not one product's own conversion.
Searches a month times that search's conversion: the orders that start from those searches. A product's orders from a niche's searches are counted the same way.
Limits: A lower bound. Buyers also arrive through other searches, ads, recommendations and outside links, so a product's total sales are usually higher.
A niche's estimated units sold a month across all channels: search, ads, recommendations and outside traffic. A product's units in a niche are its share of the niche's clicks times those units. Where a product has a category Best Sellers Rank, we also estimate its total sales from that rank.
Limits: A product's units in a niche are not its total sales, and totals worked out from a rank are rough, more so in small categories.
Click share is a product's part of the clicks on a niche's searches, over 90 and 360 days. Top products come with their price, rating and review count, and review topics carry the date they were read.
Limits: When the weekly data lists no top products for a niche, they are read live from Amazon product pages and search results: price, rating, reviews and rank are current, but 360-day clicks and sales are not known for them.
The searches where a product is one of the 3 most clicked, with each search's frequency rank on Amazon US that week (1 is the most searched), the product's click share and its share of orders.
Limits: It covers top-3 clicks only, and a rank is not a search count. A product that is not a top-3 click for any search gets its niche's searches and the products that win them instead.
The median fees a niche's top products were charged over 360 days, or, where those are missing, fees worked out from a top product's listed size and weight with Amazon's 2026 fee card.
Limits: Your own size, weight and category decide your fees. Check them in the FBA calculator before you set a price.
Running the same search again within an hour on the Etsy tools, or within 24 hours on the Amazon tools, answers from a short cache and costs no lookup.
Tracked day by day. Reports show the latest day in the data.
Each board names its window.
Straight from Etsy while you use My shop.
Each report shows its week. Parts read live from Amazon say so.
They are written from the figures above at the moment you ask, and every answer lists the lookups behind it.
Limits: AI can misread or overstate a figure. Open the lookups under an answer to check the numbers yourself.
Spotted a figure that looks wrong? Tell us the tool and the search, and a person will look into it. Contact us