Put your Amazon product next to up to 9 competitors and see every search any of them ranks for, each one’s organic place, and the searches your competitors win and you don’t.
Amazon US data, updated weeklyData free with your daily lookupsNo credits, no sign-up to startOpen in dashboard
This reads like a research question.The AI Analyst answers it with live Etsy and Amazon US data.
Paste 2 to 10 Amazon products, yours and its competitors, to see every search any of them ranks for, each product’s organic place on it, and the searches your competitors win and you don’t.
This free Amazon ASIN comparison tool puts your product and its competitors side by side on Amazon search. Paste 2 to 10 product links or ASINs and it gathers every search any of them ranks for, then reads each search on Amazon US and shows where every product sits in the organic results.
What you see
Each product’s organic rank on every search, side by side, with the best place marked and a note when its ad shows.
The searches your competitors win and you don’t, once you mark one product as yours: the gaps worth a new keyword in your title, bullets or ads.
Where you lead and where you trail: the searches you rank best on, and the ones where a competitor sits above you.
How big each search is: searches a month (marked est. when worked out from the search’s weekly rank), estimated sales, its 4-week trend and how many products compete.
A card per product with how many searches it ranks for, how many in the top 10 and top 50, its average rank and the searches showing its ad.
How to read the results
Paste your product and the competitors you watch, one per line, and mark yours in “My product”. The tool collects the searches each product is known to rank for, reads the first two pages of each search on Amazon US, and records every product’s organic place at once, so the ranks are comparable: same search, same moment.
A comparison reads 25 searches in about 45 seconds and keeps going until it has read them all, filling the table as it goes. Searches a month and estimated sales are Amazon US data, updated weekly; the ranks are read live.
Start with the tab Competitors rank, I don’t: those are searches shoppers already use to find products like yours, where you are missing. Then look at I’m behind for the searches where a better title, more reviews or a small ad budget could move you up. A comparison uses one of your daily lookups, shared by every research tool; opening the same set again within a day is free.
Frequently asked questions
Is this Amazon ASIN comparison free?
Yes. A comparison uses one of your daily lookups, shared by every research tool on the site: 3 free previews a day without an account, 5 full lookups with a free account and more on paid plans. Opening the same products again within a day is free.
How many products can I compare?
From 2 to 10 at a time. Paste their amazon.com links or their ASINs, one per line; short links work too.
What does “Competitors rank, I don’t” mean?
The searches where at least one competitor has an organic place in the first two pages and your product has none. They are the keyword gaps: searches buyers already use for products like yours, where you are not found.
How are the ranks read?
Each search is read live on Amazon US, the first two pages, and every product’s organic place is noted from the same page, so the ranks compare like for like. Sponsored places are shown apart, as Ad.
Why does a product show — on a search?
It is not among the organic results read for that search, usually the first two pages. Hover the cell to see how many results were read. A ? means Amazon did not let us read that search just now; comparing again reads it.
Where do the searches a month come from?
They are Amazon US data, updated weekly. When a search’s monthly count is not known, it is estimated from its weekly search rank and marked est.
How long does a comparison take?
About 45 seconds for every 25 searches. The table fills in as the searches are read, and the page keeps going by itself until all of them are in.
Can I export the comparison?
Yes, on paid plans the table exports to CSV with every product’s rank, whether its ad shows, and the searches, sales and trend of each search.