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Amazon Trends Board

Amazon Trending Searches

The Amazon searches climbing fastest this week in the US, Canada or Mexico, the new ones and the ones falling, with their searches and estimated sales a month, how open each market is and the product shoppers click most. Free.

Amazon US, updated weeklyAlways freeNo sign-up needed

About the Amazon Trending Searches

What is climbing on Amazon this week

Every week, each search shoppers type on Amazon US gets a place in a ranking: #1 is the most searched. This free Amazon trending searches board compares that place with four weeks ago and lists the searches that climbed the most, the ones that are new this week and the ones losing ground. You do not need an account or a seller login.

Three views

  • Rising: the searches that climbed the most in four weeks. A search shown as ×8 ranks about eight times higher than it did a month ago.
  • New this week: searches that were not ranked at all in the eight weeks before.
  • Falling: the searches losing the most ground, worth checking before you restock or launch into them.

Two numbers that help you decide

Openness is 100 minus the share of clicks the top three products take for a search. At 80 the clicks are spread across many products, so a new listing can still be found; at 20 three products take most of them. New #1s in 12 weeks counts how many different products were the most clicked for the search over the last twelve weeks: a high count means the top spot keeps changing hands.

A search can also carry a Seasonal tag with the week it peaks. Those come back every year, so they are best for planning stock a few weeks ahead rather than for a product you want to sell all year.

Searches and sales a month

Next to each rank the board shows the search's searches a month. Where the figure is exact it is shown as it is; where it is worked out from the search's weekly rank it is marked est., so you always know which is which. For a search that is climbing or in season, a second line shows this week's pace as a monthly rate. Est. sales a month multiplies the searches by the share of searches that end in a purchase, so treat it as a guide, not a count of orders. For click share, conversion and every search term around a phrase, open it in the Amazon keyword research tool: every search on the board links there.

How to read the results

The board opens on this week's rising searches among the 100,000 most searched on Amazon US. Pick a view, then narrow it down:

  1. Category: keep one area of the store, such as Dogs or Kitchen & Dining. The list shows how many searches are rising in each.
  2. Among the top: how high a search must rank to be listed, from the top 10,000 to the top 500,000.
  3. Searches a month: keep the searches with at least 1,000, 10,000 or 100,000 searches a month.
  4. Openness: hide the searches where three products take most of the clicks.
  5. Season: show only seasonal searches, or hide them.
  6. Word: keep the searches that contain a word.
  7. Order: the view's own order, or most searches, most estimated sales, biggest climb, highest rank or most open.

Each row shows the search and its category, its rank now and four weeks ago, its searches and estimated sales a month, how far it climbed, its openness, the product shoppers click most and how often that top spot changed hands. Click a column heading to sort the page, click a search to open its keyword research, or export the page to CSV on a paid plan. The board is free and does not use your daily lookups. The figures are Amazon US search data, updated weekly.

Frequently asked questions

Is this Amazon trending searches board free?
Yes. It is free for everyone and does not use any of your daily lookups. CSV export is part of the paid plans.
How do you decide a search is trending?
Each week every Amazon US search gets a place in a ranking, where #1 is the most searched. A search is rising when its place improved at least one and a half times over four weeks, and falling when it dropped as much. New searches were not ranked in the eight weeks before.
Are the searches a month exact?
Where we hold the exact monthly figure for a search it is shown as it is. Otherwise it is estimated from the search's weekly rank and marked est. Estimated sales a month are always an estimate: searches times the share of searches that end in a purchase.
What does openness mean?
It is 100 minus the share of clicks the top three products take for a search. A high score means shoppers spread their clicks across many products, which usually makes a new listing easier to find.
What does New #1s in 12 weeks mean?
It counts how many different products were the most clicked for the search over the last twelve weeks. One means the same product held the top spot; a higher number means it keeps changing hands.
What does the Seasonal tag mean?
The search has been ranked for at least twenty weeks and its usual place is far below its best one, so its demand comes back at the same time each year. The tag shows the week it peaked.
How often is the board updated?
The ranking is weekly. The board shows the latest week and compares it with one, four and twelve weeks before.
Can I use it for Etsy?
This board is for Amazon. For Etsy, the Etsy trending searches board ranks the searches with the most estimated sales: Etsy trending searches.
Does it cover Amazon Canada and Mexico?
Yes. Switch the board to Canada or Mexico to see the searches rising, new and falling in that store, with their rank, trend, openness, season and the product shoppers click most. Searches a month, estimated sales and suggested bids are US figures, so they show only on the US board.