Every word and tag the top Etsy listings for a product use, with how many use each and the share of their sales behind it, the phrases few use that sell, and a coverage score for your own listing.
Type a product the way a buyer would search for it. The tag bank reads the listings that rank for that phrase on Etsy, takes every word from their titles and tags, folds plurals together and counts them. Each root word shows its relevancy, the share of the top listings that use it, and the share of their 30-day sales and views made by the listings that do. A word 60% or more of them use is marked must have: leaving it out of your listing is a choice the first page did not make.
The same is done for whole tags, with plurals and word order counted as one (teacher shirt and shirts teacher are one tag). For each you see how many of the top 3 and top 10 listings use it, its length against Etsy's 20-character limit, and how often its words also sit in the titles. Filter by relevancy and by what fits, copy the 13 best, or export the list.
Some phrases are used by under 15% of the top listings, yet the listings that use them sell more than the middle phrase. Most sellers have not picked them up. They are worth a test when they describe your item honestly.
Paste your title and tags. The listing builder scores how much of what the top listings use your listing carries, weighted by the sales behind each word and phrase, ranks it among the top 10, and lists what it misses by demand, each one click away from your tags or your title. The score updates as you type.
In a sample of the ten best-selling listings for teacher shirt, taken in October 2026, all ten used the tag teacher shirt. The roots teacher and shirt were in every listing, tee in nine and school in eight, so all four were must haves. The tag teacher gift was used by four of the ten, and those four made 42% of the ten listings' sales; school shirt and back to school were used by three each. The ten listings themselves scored from 37 to 86 for coverage.
Each search uses one of your daily lookups, the same one the Etsy tag generator uses. Sales and views are estimates from Etsy marketplace data; how our numbers work explains how they are measured.
The page reads one answer: the listings that rank for your phrase, up to 24, each with its title, its tags and its estimated sales and views over the last 30 days.
A high score means your listing speaks the same language as the listings that sell; it does not promise a rank, which also depends on photos, price, reviews and how buyers respond. Use only the words that describe your item.