Type an Etsy phrase and get an 8-part product research report from Etsy marketplace data: demand with a 90-day trend, product formats and prices, competition, low-competition phrases, fees and break-even, an opportunity score, product ideas and an AI verdict with a test plan.
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This reads like a research question.The AI Analyst answers it with live Etsy and Amazon US data.
Market research on Etsy usually means a dozen open tabs: search results, best sellers, competitor shops and a fee calculator. The Etsy Product Research Tool does that work for one phrase. Type what you want to sell, such as "custom pet portrait", and it builds an 8-part report from Etsy marketplace data tracked by eMarketInsight, ending with an AI verdict (go, test or avoid) and a plan to test it.
What the 8 parts cover
Market demand: estimated sales in the last 7 and 30 days and how they are changing, listing views and favorites, how many listings and shops compete, competition and opportunity scores from 0 to 100, and a 90-day chart of daily sales, views and listings. When the phrase is tied to a season, the report names it.
Product DNA: the 12 best-selling listings with their price and 30-day sales, the median, lowest and highest price among the top 24, and the formats AI sees in the best sellers' titles, marked as most, some or few.
Competition: the top 10 shops with each one's share of the phrase's 30-day sales, the share the top 3 sellers take together, and how many shops the sales are really spread across.
Keyword intelligence: low-competition phrases around yours, held to the same bar as the Etsy Niche Finder (opportunity 55 or more, competition 45 or less), and the tags that at least 3 of the top 24 listings share.
Unit economics: Etsy's fees at the median price for a US shop (the $0.20 listing fee, the 6.5% transaction fee and 3% + $0.25 payment processing, at the time of writing in 2026), with a calculator for your own costs: profit before and after your ad cost per sale, the break-even price and ad cost, the Offsite Ads fee when an order comes from Etsy's ads on other sites, and how many sales pay back your launch costs.
Opportunity assessment: one score from 0 to 100, worked out from the data without AI (demand, growth, competition and room for new shops, each weighted), how far the data can be trusted, and the biggest risks.
Product opportunities: three specific products the data points to, how each can stand out from the best sellers, and the phrases from the report to list it under.
Verdict and launch strategy: AI reads the data and returns go, test or avoid, with strengths, a test to run (how many listings, for how long, and what it costs from your own numbers), its steps, what to measure and when, the signals to stop, and up to eight phrases to target, all taken from the report itself.
How to do market research on Etsy with it
Name the product the way buyers search. "Custom pet portrait" tells you far more than "art".
Read the trend before the totals. The 90-day chart shows whether sales are building, fading or tied to a season. List a seasonal phrase weeks before it peaks.
Check how concentrated the sales are. When the top 3 shops take most of them, a new shop competes for what is left.
Study the best sellers. Their formats, prices and title openings show what buyers already choose. Match the format and beat them on one clear point.
Pick your phrases. Take the low-competition phrases and shared tags that fit your item, and open each in the Etsy keyword research tool.
Run two or three ideas side by side before you design anything, and once a listing is live, let the Etsy Listing Checker grade its title, tags and photos. Selling on Amazon too? The Amazon Product Research Tool builds the same report from Amazon US niche data.
A note on the numbers
Etsy does not publish search volume or sales figures. The report reads demand from views, favorites and sales signals on the listings for each phrase, so sales are estimates: use them to compare phrases and to see which way demand is moving, not as exact counts.
How to read the results
Type an Etsy phrase of two to four words. The report builds in two steps:
First, the data: demand, the 90-day chart, the top listings and shops, prices, phrases and fees, and the opportunity score worked out from them.
Then the verdict, in the full report: AI writes the formats it sees, the risks, the product ideas, the verdict and the test plan from that data, and they appear on the same page shortly after.
Go means demand and competition favor a new listing. Test means the case is mixed: try one or two listings before you build a range. Avoid means the data argues against it. The strengths under the verdict and the risks in the opportunity assessment show the reasons, so you can weigh them yourself.
Without an account you see the demand, the 90-day trend, the top 5 low-competition phrases and the opportunity score. That data uses one of your daily lookups: 3 free previews a day without an account, 5 full lookups with a free account and more on paid plans, shared by every research tool on the site. The full report with the AI verdict needs a free account, which takes a few seconds with Google, and costs 5 credits; a free account gets 10 credits a month, and the full report uses no lookup. A phrase researched in the last 6 hours opens from memory at no cost. If a phrase is not found, it is not tracked yet: try a shorter or more common wording.
Frequently asked questions
How do I do market research on Etsy?
Pick a product idea, check its demand and which way it has moved over the last 90 days, see how concentrated sales are among the top shops, study the best-selling listings' formats and prices, then work out your fees and profit at the going price. This tool puts all of that in one report for any phrase.
Is the Etsy product research tool free?
The data is: the demand, the 90-day trend, the top 5 low-competition phrases and the opportunity score, for one of your daily lookups (3 free previews a day without an account, 5 full lookups with a free account, more on paid plans, shared by every research tool). The full report with the product ideas, the AI verdict and a test plan needs a free account and costs 5 credits; a free account gets 10 credits a month. A phrase researched again within 6 hours costs nothing.
Where does the data come from?
From Etsy marketplace data tracked by eMarketInsight: views, favorites and sales signals on the listings for each phrase. Etsy publishes no search volume or sales figures, so sales in the report are estimates, best used to compare phrases.
How is this different from the Etsy keyword research tool?
The keyword tool gives a quick read on one phrase over 7, 14 or 30 days. The product research report goes further: a 90-day trend, how concentrated the competition is, the tags best sellers share, fees and break-even at the median price, an opportunity score, product ideas and an AI verdict with a test plan.
What do go, test and avoid mean?
They are the AI's reading of the report's data. Go: demand and competition favor a new listing. Test: worth one or two listings before you build a range. Avoid: the data argues against it. The strengths under the verdict and the risks in the opportunity assessment explain why.
Can I use it for print on demand products?
Yes. Shirts, mugs, posters and other POD products are researched like any other phrase. The best sellers' formats and prices show which products sell, and the print on demand profit calculator checks your margin with your provider's costs.
How do I find products to sell on Etsy?
Collect ideas first, for example from the Etsy Niche Finder, which lists phrases with high opportunity and low competition. Then run the best ones here to see whether demand, competition and price hold up before you make anything.
Why does it say my phrase was not found?
The report needs a phrase that is tracked in Etsy marketplace data. Try a shorter or more common wording, such as "pet portrait" instead of a long, very specific title.